The 48 hour business pt. 1

Posted: August 11, 2011 in Uncategorized
Tags: , , , , , ,

the proposition outlined in this post took place 1 week ago. the following are all true events. any resemblance to names, places, or characters is purely intentional. enjoy. ——-

Zero to $ixty in 48hrs – How to Start a Profitable Business in Two Days

the backstory:

It’s been about a year since we graduated from Duke, and we’ve gone through some pretty interesting times. For our business we’ve gone through a round of fundraising, formalized our legal structure, written a 300 pg business plan, and become a finalist in the biggest start-up competition in the world.

All in all. Pretty heavy stuff.
However, in doing so its taken us a loooong time to launch. And for good reason. You can’t sign a 10year lease commitment, or pour in 400k to building a restaurant unless you’re SURE.  The location has to be “the one”. Basically…we’ve been married to Sabi…

and it was time for an affair.

A fling.

A rebound.

Whatever you want to call it, Trevor and I decided one day to take a break from Sabi, and instead of going fishing, running or whatever the hell else normal people do, we decided to take all the principles we’ve learned in creating Sabi and use it to launch a new side-business, and make it profitable….in 48 hours.


We both got pretty excited about the sound of this challenge, and decided to set some ground rules:

1. Clock starts now.  Too many times do people wait for the “right time” to try something. The ‘right time’ to have a baby. The ‘right time’ to start a diet. There’s no such thing as the ‘right time’. Starting in and of itself is a major accomplishment. GO.

2. No Excuses. If we don’t know something, we have to figure it out. If we can’t figure it out, we have to figure out a way to convince ourselves it wasn’t important in the first place, and move on.

3. Run Fast, Fall Hard. We spend a lot of time reading books, blogs, or watching videos from some of the brightest minds in the world. I’m looking at you Jason Freedman, Eric Reis, and CDixon.  It’s easy to nod our heads and regurgitate their start-up jargon, but difficult to actually implement their advice.  “Zero to $ixty” is one big experiment. The lean startup methodology, the rule of 80/20, iterating on the MVP, finding our One Simple Thing, etc…we’ll try to pull as much as we can from the things that we’ve learned.

4. Profit by hour 49 or the project fails. No moral victories.

5. Don’t be afraid to die. I’ve always felt like the man you fear most is the one who’s not afraid to die. This venture is a kamikaze mission. Too often we work on building our businesses for so long that we become too attached to them, too fearful to make changes, and lose our ONLY advantage over established big-businesses – our agility.

Five rules. Seemed simple enough. We were feeling good about the mission. Then we looked at the clock and realized we were already a 1hr 35minutes into the game. Time to get moving.

coming Friday – hours 1-24 of the mission. deciding on what the business should be, scouting the competition, and our first fight.


  1. […] Zero to $ixty in 48hrs – How to Start a Profitable Business in Two Days […]

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